dr inż. Irena Śliwińska

Research interests: consumer research, marketing research, methodology of social sciences research, data analysis, mixed methods research, measurement reliability, neuroscience in marketing research, computer-assisted content analysis, consumer attitudes and behaviours, marketing communication, social media in marketing communication, value co-creation, knowledge co-creation, market analysis, food market, determinants of consumer behaviour on the food market.

Lectures: research methodology, market analysis, marketing research, quantitative research in marketing, qualitative research in marketing, marketing measurement techniques, consumer behaviours analysis