On 10-11 October, the kick-off meeting of the project “Digital Marketing: Theory & Practice in the Visegrad Region” was held in Nitra.
The project aims to map and improve hard skills in digital marketing among students and academic teachers. The starting point will be a survey research conducted by project partners across the four Visegrad countries to identify the skills and competencies of students in the field of marketing.
Improving teaching skills and methods is an expected result of scientific exchange between cooperating institutions. Educational materials will also be created as a part of the project: a textbook and an online course on the Moodle platform. The textbook will provide current knowledge and information from the world of digital marketing as well as case studies from the Visegrad region. The online course will focus on developing hard skills in digital marketing, with a particular emphasis on Google Analytics and the use of artificial intelligence in marketing.
Both the textbook and online course will be available in Open Access.
Project implementation period: 01/10/2024–31/03/2026
Project consortium:
- Slovak University of Agriculture in Nitra (coordinator: Ing. Peter Šedík, PhD.)
- Krakow University of Economics
- Budapest Business University
- Czech University of Life Sciences Prague
The KUE research team consists of: dr inż. Irena Śliwińska from the Department of Market Analysis and Marketing Research, dr hab. Katarzyna Sanak-Kosmowska, prof. UEK, Department of Marketing and mgr Maria Bajak, Department of Marketing.
Project website: https://digitalmarketinginv4.webnode.sk/
Facebook: DigitalMarketing V4
The participation of KUE in the grant is a result of the previous cooperation between dr inż. Irena Śliwińska and the Slovak University of Agriculture in Nitra within the COMFOCUS project, funded by the Horizon 2020 Research Infrastructure programme.
The project is co-financed by the governments of Czechia, Hungary, Poland and Slovakia through Visegrad Grants from the International Visegrad Fund. The mission of the fund is to advance ideas for sustainable regional cooperation in Central Europe.
https://www.visegradfund.org/
