About the Department – Department of Market Analysis and Marketing Research

Department of Market Analysis and Marketing Research

Head of Department: prof. dr hab. Adam Sagan

The Department’s main research effort includes multidirectional analyses in market and marketing research conducted using statistical software. In this respect, the Department closely cooperates with StatSoft Polska S.A., the distributor of the analytics software – STATISTICA.

The research work of the Department of Market Analysis and Marketing Research includes topics related to the methodology of marketing and market research and their applications in the analysis of selected markets. Particular areas of interest include the modeling hidden variables in marketing research (Adam Sagan), measurement and assessment of product quality (Jadwiga Stobiecka), analysis of financial market (Ryszard Węgrzyn), analysis of the art market (Joanna Białynicka-Birula), analysis of the spa market (Jolanta Mirek), research on trust in commercial relations (Grażyna Plichta) data science, exploratory data analysis, analytical CRM, data mining methods (Mariusz Łapczyński), and consumer behavior on the food market (Irena Śliwińska).

The Department’s employees teach subjects related to market analysis and marketing research at all levels of studies (Bachelor’s and Master’s programmes).

Core subjects:

market analysis,
consumer behavior analysis,
market and marketing research,
marketing research,
exploratory data analysis,
methodology of economic research,
marketing modeling.

Specialization subjects:

international marketing research,
e-commerce analytics,
qualitative research in marketing,
marketing research in tourism,
marketing measurements and indicators,
marketing research design.

Elective lectures:

marketing data analysis,
financial market analysis,
data science in marketing,
practical aspects of survey research,
structural equation modeling,
quantitative methods in economy and public administration,
introduction to survey data analysis,
household behavior on the financial market.