Prof. dr hab. Adam Sagan

Full professor with expertise in the methodology of social sciences research and marketing research, and marketing modeling. His research interests include in particular: the means-ends approach and the application of laddering interviews in consumer research, modeling of latent variables in marketing research, multidimensional methods in marketing analyses and market segmentation.

At the Krakow University of Economics, he teaches the methodology of social and economic research, marketing research, and market analysis. He conducts courses at the MBA studies in Market Research. At the Jagiellonian University, he teaches marketing, structural modeling and scaling in social sciences.

Member of The Polish Scientific Society of Marketing (PNTM), European Marketing Academy, Polish Sociological Association, International Economic Atlantic Society.