{"id":2386,"date":"2024-09-02T14:45:43","date_gmt":"2024-09-02T12:45:43","guid":{"rendered":"https:\/\/iz.uek.krakow.pl\/karbm\/?post_type=pracownicy&#038;p=2386"},"modified":"2025-06-19T11:25:43","modified_gmt":"2025-06-19T09:25:43","slug":"dr-grazyna-plichta-2","status":"publish","type":"pracownicy","link":"https:\/\/iz.uek.krakow.pl\/karbm\/pracownicy\/dr-grazyna-plichta-2\/","title":{"rendered":"dr Gra\u017cyna Plichta"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2386\" class=\"elementor elementor-2386\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3b9614d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b9614d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;_id&quot;:&quot;80d470e&quot;,&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_laptop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet_extra&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile_extra&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:0,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7901abea\" data-id=\"7901abea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-525ca7f7 elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"525ca7f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:mail@uek.krakow.pl\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">plichtag@uek.krakow.pl<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:(+48)%2012%20293%2000%2000\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">(+48) 12 293 52 84<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/e-uczelnia.uek.krakow.pl\/course\/view.php?id=839#section-0\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-comments\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sprawd\u017a konsultacje<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-map-marker-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pawilon A, pok. 217<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d84377 elementor-widget elementor-widget-spacer\" data-id=\"20d84377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40095c65 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"40095c65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/bazybg.uek.krakow.pl\/dorobek\/welcome\/raport\/3957\/0\/0\" target=\"_blank\" tabindex=\"-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"420\" height=\"445\" src=\"https:\/\/iz.uek.krakow.pl\/karbm\/wp-content\/uploads\/sites\/2\/2023\/02\/publikacje-dorobek.png\" class=\"elementor-animation-pulse attachment-full size-full wp-image-186\" alt=\"\" srcset=\"https:\/\/iz.uek.krakow.pl\/karbm\/wp-content\/uploads\/sites\/2\/2023\/02\/publikacje-dorobek.png 420w, https:\/\/iz.uek.krakow.pl\/karbm\/wp-content\/uploads\/sites\/2\/2023\/02\/publikacje-dorobek-283x300.png 283w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/bazybg.uek.krakow.pl\/dorobek\/welcome\/raport\/3957\/0\/0\" target=\"_blank\">Publikacje w bazie \u201eDorobek\u201d  \u00bb<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b18df31 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"6b18df31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/orcid.org\/0000-0003-1690-3522\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/iz.uek.krakow.pl\/karbm\/wp-content\/uploads\/sites\/2\/2023\/02\/ORCID-icon.png\" class=\"elementor-animation-pulse attachment-full size-full wp-image-187\" alt=\"\" srcset=\"https:\/\/iz.uek.krakow.pl\/karbm\/wp-content\/uploads\/sites\/2\/2023\/02\/ORCID-icon.png 100w, https:\/\/iz.uek.krakow.pl\/karbm\/wp-content\/uploads\/sites\/2\/2023\/02\/ORCID-icon-75x75.png 75w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/orcid.org\/0000-0003-1690-3522\" target=\"_blank\">ORCID \u00bb<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5910100c\" data-id=\"5910100c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c9b68cd\" data-id=\"c9b68cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73235f3d elementor-widget elementor-widget-text-editor\" data-id=\"73235f3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Assistant Professor, Tutor (Certificate No. XVII ST\/373\/2020\/3); She teaches marketing research, marketing research design, market and marketing research, market analysis.<\/p>\n<p><\/p>\n<p>Research interests mainly concern trust&#8217;s role, significance, and essence in shaping relationships and in the transaction process. The area of research interests includes in particular issues related to consumer preferences and behaviors in e-commerce, factors shaping trust between market participants (with particular emphasis on the B2C market), tools used to build trust between entities and marketing instruments used in shaping relationships in the transaction process both in traditional and online mode.<\/p>\n<p><\/p>\n<p>Coordinator, and participant in many research projects concerning, among others, supporting the development of entrepreneurship and factors determining consumer behavior in the B2C market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>plichtag@uek.krakow.pl (+48) 12 293 52 84 Sprawd\u017a konsultacje Pawilon A, pok. 217 \/*! elementor &#8211; v3.21.0 &#8211; 26-05-2024 *\/ .elementor-column .elementor-spacer-inner{height:var(&#8211;spacer-size)}.e-con{&#8211;container-widget-width:100%}.e-con-inner&gt;.elementor-widget-spacer,.e-con&gt;.elementor-widget-spacer{width:var(&#8211;container-widget-width,var(&#8211;spacer-size));&#8211;align-self:var(&#8211;container-widget-align-self,initial);&#8211;flex-shrink:0}.e-con-inner&gt;.elementor-widget-spacer&gt;.elementor-widget-container,.e-con&gt;.elementor-widget-spacer&gt;.elementor-widget-container{height:100%;width:100%}.e-con-inner&gt;.elementor-widget-spacer&gt;.elementor-widget-container&gt;.elementor-spacer,.e-con&gt;.elementor-widget-spacer&gt;.elementor-widget-container&gt;.elementor-spacer{height:100%}.e-con-inner&gt;.elementor-widget-spacer&gt;.elementor-widget-container&gt;.elementor-spacer&gt;.elementor-spacer-inner,.e-con&gt;.elementor-widget-spacer&gt;.elementor-widget-container&gt;.elementor-spacer&gt;.elementor-spacer-inner{height:var(&#8211;container-widget-height,var(&#8211;spacer-size))}.e-con-inner&gt;.elementor-widget-spacer.elementor-widget-empty,.e-con&gt;.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner&gt;.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con&gt;.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px} .elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:end;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:start;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0} Publikacje w bazie \u201eDorobek\u201d \u00bb ORCID \u00bb Assistant Professor, Tutor (Certificate No. XVII ST\/373\/2020\/3); She teaches marketing research, marketing research design, market and marketing research, market analysis. Research interests mainly concern trust&#8217;s role, significance, and essence in shaping relationships and in the transaction process. The area of research interests includes in particular issues related to consumer preferences and behaviors in e-commerce, factors shaping trust between market participants (with particular emphasis on the B2C market), tools used to build trust between entities and marketing instruments used in shaping relationships in the transaction process both in traditional and online mode. Coordinator, and participant in many research projects concerning, among others, supporting the development of entrepreneurship and factors determining consumer behavior in the B2C market.<\/p>\n","protected":false},"author":4,"featured_media":2529,"parent":0,"menu_order":6,"template":"elementor_header_footer","format":"standard","meta":[],"tags":[],"kategoria-pracownicy":[22,122],"class_list":["post-2386","pracownicy","type-pracownicy","status-publish","format-standard","has-post-thumbnail","hentry","kategoria-pracownicy-employees","kategoria-pracownicy-pracownicy-en"],"_links":{"self":[{"href":"https:\/\/iz.uek.krakow.pl\/karbm\/wp-json\/wp\/v2\/pracownicy\/2386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iz.uek.krakow.pl\/karbm\/wp-json\/wp\/v2\/pracownicy"}],"about":[{"href":"https:\/\/iz.uek.krakow.pl\/karbm\/wp-json\/wp\/v2\/types\/pracownicy"}],"author":[{"embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/karbm\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":4,"href":"https:\/\/iz.uek.krakow.pl\/karbm\/wp-json\/wp\/v2\/pracownicy\/2386\/revisions"}],"predecessor-version":[{"id":2427,"href":"https:\/\/iz.uek.krakow.pl\/karbm\/wp-json\/wp\/v2\/pracownicy\/2386\/revisions\/2427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/karbm\/wp-json\/wp\/v2\/media\/2529"}],"wp:attachment":[{"href":"https:\/\/iz.uek.krakow.pl\/karbm\/wp-json\/wp\/v2\/media?parent=2386"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/karbm\/wp-json\/wp\/v2\/tags?post=2386"},{"taxonomy":"kategoria-pracownicy","embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/karbm\/wp-json\/wp\/v2\/kategoria-pracownicy?post=2386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}