{"id":2437,"date":"2024-09-02T15:49:19","date_gmt":"2024-09-02T13:49:19","guid":{"rendered":"https:\/\/iz.uek.krakow.pl\/karbm\/?post_type=pracownicy&#038;p=2437"},"modified":"2025-06-19T11:21:52","modified_gmt":"2025-06-19T09:21:52","slug":"prof-dr-hab-adam-sagan-2","status":"publish","type":"pracownicy","link":"https:\/\/iz.uek.krakow.pl\/karbm\/pracownicy\/prof-dr-hab-adam-sagan-2\/","title":{"rendered":"Prof. dr hab. Adam Sagan"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2437\" class=\"elementor elementor-2437\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3b9614d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b9614d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;_id&quot;:&quot;80d470e&quot;,&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_laptop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet_extra&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile_extra&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:0,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7901abea\" data-id=\"7901abea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-525ca7f7 elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"525ca7f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:mail@uek.krakow.pl\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">sagana@uek.krakow.pl<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:(+48)%2012%20293%2000%2000\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">(+48) 12 293 52 24<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/e-uczelnia.uek.krakow.pl\/course\/view.php?id=840#section-0\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-comments\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sprawd\u017a konsultacje<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-map-marker-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pawilon A, pok. 211<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d84377 elementor-widget elementor-widget-spacer\" data-id=\"20d84377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40095c65 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"40095c65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/bazybg.uek.krakow.pl\/dorobek\/welcome\/raport\/535\/0\/0\" target=\"_blank\" tabindex=\"-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"420\" height=\"445\" src=\"https:\/\/iz.uek.krakow.pl\/karbm\/wp-content\/uploads\/sites\/2\/2023\/02\/publikacje-dorobek.png\" class=\"elementor-animation-pulse attachment-full size-full wp-image-186\" alt=\"\" srcset=\"https:\/\/iz.uek.krakow.pl\/karbm\/wp-content\/uploads\/sites\/2\/2023\/02\/publikacje-dorobek.png 420w, https:\/\/iz.uek.krakow.pl\/karbm\/wp-content\/uploads\/sites\/2\/2023\/02\/publikacje-dorobek-283x300.png 283w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/bazybg.uek.krakow.pl\/dorobek\/welcome\/raport\/535\/0\/0\" target=\"_blank\">Publikacje w bazie \u201eDorobek\u201d  \u00bb<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b18df31 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"6b18df31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/orcid.org\/0000-0002-5608-179X\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/iz.uek.krakow.pl\/karbm\/wp-content\/uploads\/sites\/2\/2023\/02\/ORCID-icon.png\" class=\"elementor-animation-pulse attachment-full size-full wp-image-187\" alt=\"\" srcset=\"https:\/\/iz.uek.krakow.pl\/karbm\/wp-content\/uploads\/sites\/2\/2023\/02\/ORCID-icon.png 100w, https:\/\/iz.uek.krakow.pl\/karbm\/wp-content\/uploads\/sites\/2\/2023\/02\/ORCID-icon-75x75.png 75w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/orcid.org\/0000-0002-5608-179X\" target=\"_blank\">ORCID \u00bb<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5910100c\" data-id=\"5910100c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c9b68cd\" data-id=\"c9b68cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73235f3d elementor-widget elementor-widget-text-editor\" data-id=\"73235f3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Full professor with expertise in\u00a0the methodology of social sciences research and marketing research, and marketing modeling. His research interests include in particular: the means-ends approach and the application of laddering interviews in consumer research, modeling of latent variables in marketing research, multidimensional methods in marketing analyses and market segmentation.<\/p><p>\u00a0<\/p><p>At the Krakow University of Economics, he teaches the methodology of social and economic research, marketing research, and market analysis. He conducts courses at the MBA studies in Market Research. At the Jagiellonian University, he teaches marketing, structural modeling and scaling in social sciences.<\/p><p>\u00a0<\/p><p>Member of The Polish Scientific Society of Marketing (PNTM), European Marketing Academy, Polish Sociological Association, International Economic Atlantic Society.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>sagana@uek.krakow.pl (+48) 12 293 52 24 Sprawd\u017a konsultacje Pawilon A, pok. 211 \/*! elementor &#8211; v3.21.0 &#8211; 26-05-2024 *\/ .elementor-column .elementor-spacer-inner{height:var(&#8211;spacer-size)}.e-con{&#8211;container-widget-width:100%}.e-con-inner&gt;.elementor-widget-spacer,.e-con&gt;.elementor-widget-spacer{width:var(&#8211;container-widget-width,var(&#8211;spacer-size));&#8211;align-self:var(&#8211;container-widget-align-self,initial);&#8211;flex-shrink:0}.e-con-inner&gt;.elementor-widget-spacer&gt;.elementor-widget-container,.e-con&gt;.elementor-widget-spacer&gt;.elementor-widget-container{height:100%;width:100%}.e-con-inner&gt;.elementor-widget-spacer&gt;.elementor-widget-container&gt;.elementor-spacer,.e-con&gt;.elementor-widget-spacer&gt;.elementor-widget-container&gt;.elementor-spacer{height:100%}.e-con-inner&gt;.elementor-widget-spacer&gt;.elementor-widget-container&gt;.elementor-spacer&gt;.elementor-spacer-inner,.e-con&gt;.elementor-widget-spacer&gt;.elementor-widget-container&gt;.elementor-spacer&gt;.elementor-spacer-inner{height:var(&#8211;container-widget-height,var(&#8211;spacer-size))}.e-con-inner&gt;.elementor-widget-spacer.elementor-widget-empty,.e-con&gt;.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner&gt;.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con&gt;.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px} .elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:end;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:start;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0} Publikacje w bazie \u201eDorobek\u201d \u00bb ORCID \u00bb Full professor with expertise in\u00a0the methodology of social sciences research and marketing research, and marketing modeling. His research interests include in particular: the means-ends approach and the application of laddering interviews in consumer research, modeling of latent variables in marketing research, multidimensional methods in marketing analyses and market segmentation. \u00a0 At the Krakow University of Economics, he teaches the methodology of social and economic research, marketing research, and market analysis. He conducts courses at the MBA studies in Market Research. At the Jagiellonian University, he teaches marketing, structural modeling and scaling in social sciences. \u00a0 Member of The Polish Scientific Society of Marketing (PNTM), European Marketing Academy, Polish Sociological Association, International Economic Atlantic Society.<\/p>\n","protected":false},"author":4,"featured_media":2522,"parent":0,"menu_order":0,"template":"elementor_header_footer","format":"standard","meta":[],"tags":[114],"kategoria-pracownicy":[24],"class_list":["post-2437","pracownicy","type-pracownicy","status-publish","format-standard","has-post-thumbnail","hentry","tag-head-of-department","kategoria-pracownicy-head-of-department"],"_links":{"self":[{"href":"https:\/\/iz.uek.krakow.pl\/karbm\/wp-json\/wp\/v2\/pracownicy\/2437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iz.uek.krakow.pl\/karbm\/wp-json\/wp\/v2\/pracownicy"}],"about":[{"href":"https:\/\/iz.uek.krakow.pl\/karbm\/wp-json\/wp\/v2\/types\/pracownicy"}],"author":[{"embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/karbm\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":4,"href":"https:\/\/iz.uek.krakow.pl\/karbm\/wp-json\/wp\/v2\/pracownicy\/2437\/revisions"}],"predecessor-version":[{"id":2441,"href":"https:\/\/iz.uek.krakow.pl\/karbm\/wp-json\/wp\/v2\/pracownicy\/2437\/revisions\/2441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/karbm\/wp-json\/wp\/v2\/media\/2522"}],"wp:attachment":[{"href":"https:\/\/iz.uek.krakow.pl\/karbm\/wp-json\/wp\/v2\/media?parent=2437"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/karbm\/wp-json\/wp\/v2\/tags?post=2437"},{"taxonomy":"kategoria-pracownicy","embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/karbm\/wp-json\/wp\/v2\/kategoria-pracownicy?post=2437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}