{"id":3105,"date":"2024-06-10T12:04:34","date_gmt":"2024-06-10T10:04:34","guid":{"rendered":"https:\/\/iz.uek.krakow.pl\/km\/?p=3105"},"modified":"2024-06-10T12:11:00","modified_gmt":"2024-06-10T10:11:00","slug":"marketing-universiade-2024","status":"publish","type":"post","link":"https:\/\/iz.uek.krakow.pl\/km\/en\/2024\/06\/10\/marketing-universiade-2024\/","title":{"rendered":"Marketing Universiade 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3105\" class=\"elementor elementor-3105\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bc98d38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc98d38\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01528af\" data-id=\"01528af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1db048 elementor-widget elementor-widget-text-editor\" data-id=\"d1db048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>On June 14, 2024, the Marketing Universiade will be held for the third time, co-created by students of Marketing and Market Communication under the leadership of Dr. Magdalena Do\u0142hasz.<\/p><p><strong>The honorary patronage of the event was taken by the rector of the University of Economics in Krakow &#8211; prof. UEK dr hab. Bernard Zi\u0119bicki.<\/strong><\/p><\/blockquote><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-15cd791 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15cd791\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-0275b4a\" data-id=\"0275b4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f181257 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f181257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Marketing Universiade is a platform for didactic competition between student teams in the area of marketing communication. The mission of the Universiade is to stimulate interest and increase the level of knowledge, competences and skills of students in the field of marketing. A form of implementation of this mission are special teaching competitions, which allow students to compare their achievements in the academic environment in the inter-university arena.<\/p><p>The Universiade is a continuation of a several-year project of poster and teaching conferences, organized in 2015-2021 by the Department of Marketing of the University of Economics in Krakow. Teams from three universities participated in them &#8211; UE in Krakow, Jagiellonian University and the AGH University of Science and Technology.<\/p><p>The first edition of Universiade 2022 focused on the basic &#8222;marketing discipline&#8221; &#8211; marketing communication. In subsequent editions, the field of competition was expanded.<\/p><p>The Universiade was planned as a kind of sports competition in marketing, in which students will compete in various &#8222;marketing disciplines&#8221; presenting the marketing activities of enterprises and organizations.<\/p><p>During the Universiade, a &#8222;marketing triathlon&#8221; will be held, which will include:<\/p><p>1) making a poster of a scientific and educational nature,<\/p><p>2) preparing a professional Power Point presentation,<\/p><p>3) developing a solution to the problem &#8211; herd case &#8211; as part of workshops.<\/p><p>As part of the triathlon competitions will be held to select the winners in each subdiscipline: the best poster, the most interesting and professional presentation and the best solution to the problem during the workshops.<\/p><p><strong>The institutional patronage of the Universiade is the CUE Foundation and the Polish Scientific Marketing Society.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4b27f39\" data-id=\"4b27f39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35ff099 elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"35ff099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"573\" height=\"764\" src=\"https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2024\/06\/Uniwesjada2024plakat.jpg\" class=\"attachment-large size-large wp-image-3117\" alt=\"uniwersjada\" srcset=\"https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2024\/06\/Uniwesjada2024plakat.jpg 573w, https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2024\/06\/Uniwesjada2024plakat-225x300.jpg 225w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On June 14, 2024, the Marketing Universiade will be held for the third time, co-created by students of Marketing and Market Communication under the leadership of Dr. Magdalena Do\u0142hasz. The honorary patronage of the event was taken by the rector of the University of Economics in Krakow &#8211; prof. UEK dr hab. Bernard Zi\u0119bicki. \u00a0 The Marketing Universiade is a platform for didactic competition between student teams in the area of marketing communication. The mission of the Universiade is to stimulate interest and increase the level of knowledge, competences and skills of students in the field of marketing. A form of implementation of this mission are special teaching competitions, which allow students to compare their achievements in the academic environment in the inter-university arena. The Universiade is a continuation of a several-year project of poster and teaching conferences, organized in 2015-2021 by the Department of Marketing of the University of Economics in Krakow. Teams from three universities participated in them &#8211; UE in Krakow, Jagiellonian University and the AGH University of Science and Technology. The first edition of Universiade 2022 focused on the basic &#8222;marketing discipline&#8221; &#8211; marketing communication. In subsequent editions, the field of competition was expanded. The Universiade was planned as a kind of sports competition in marketing, in which students will compete in various &#8222;marketing disciplines&#8221; presenting the marketing activities of enterprises and organizations. During the Universiade, a &#8222;marketing triathlon&#8221; will be held, which will include: 1) making a poster of a scientific and educational nature, 2) preparing a professional Power Point presentation, 3) developing a solution to the problem &#8211; herd case &#8211; as part of workshops. As part of the triathlon competitions will be held to select the winners in each subdiscipline: the best poster, the most interesting and professional presentation and the best solution to the problem during the workshops. The institutional patronage of the Universiade is the CUE Foundation and the Polish Scientific Marketing Society. \/*! elementor &#8211; v3.21.0 &#8211; 26-05-2024 *\/ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=&#8221;.svg&#8221;]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-3105","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/posts\/3105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/comments?post=3105"}],"version-history":[{"count":13,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/posts\/3105\/revisions"}],"predecessor-version":[{"id":3120,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/posts\/3105\/revisions\/3120"}],"wp:attachment":[{"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/media?parent=3105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/categories?post=3105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/tags?post=3105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}