{"id":1665,"date":"2023-05-10T09:00:33","date_gmt":"2023-05-10T07:00:33","guid":{"rendered":"https:\/\/iz.uek.krakow.pl\/km\/?post_type=pracownicy&#038;p=1665"},"modified":"2025-07-14T13:30:19","modified_gmt":"2025-07-14T11:30:19","slug":"prof-p-hadrian","status":"publish","type":"pracownicy","link":"https:\/\/iz.uek.krakow.pl\/km\/pracownicy\/prof-p-hadrian\/","title":{"rendered":"dr hab. Piotr Hadrian, prof. UEK"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1665\" class=\"elementor elementor-1665\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3b9614d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b9614d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;_id&quot;:&quot;80d470e&quot;,&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_laptop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet_extra&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile_extra&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:0,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7901abea\" data-id=\"7901abea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-525ca7f7 elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"525ca7f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:hadrianp@uek.krakow.pl\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">hadrianp@uek.krakow.pl<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:(+48)%2012%20293%2052%2073\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">(+48) 12 293 52 73<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/e-uczelnia.uek.krakow.pl\/course\/view.php?id=905\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-comments\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sprawd\u017a konsultacje<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-map-marker-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pawilon A, pok. 207<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d84377 elementor-widget elementor-widget-spacer\" data-id=\"20d84377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40095c65 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"40095c65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/drd.uek.krakow.pl\/employee\/178\" target=\"_blank\" tabindex=\"-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"420\" height=\"445\" src=\"https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/publikacje-dorobek.png\" class=\"elementor-animation-pulse attachment-full size-full wp-image-186\" alt=\"\" srcset=\"https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/publikacje-dorobek.png 420w, https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/publikacje-dorobek-283x300.png 283w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/drd.uek.krakow.pl\/employee\/178\" target=\"_blank\">Publikacje w bazie \u201eDorobek\u201d  \u00bb<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b18df31 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"6b18df31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/orcid.org\/0000-0003-0922-920X\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/ORCID-icon.png\" class=\"elementor-animation-pulse attachment-full size-full wp-image-187\" alt=\"\" srcset=\"https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/ORCID-icon.png 100w, https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/ORCID-icon-75x75.png 75w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/orcid.org\/0000-0003-0922-920X\" target=\"_blank\">ORCID 0000-0003-0922-920X<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5910100c\" data-id=\"5910100c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c9b68cd\" data-id=\"c9b68cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73235f3d elementor-widget elementor-widget-text-editor\" data-id=\"73235f3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>Doktor nauk ekonomicznych w dyscyplinie nauk o zarz\u0105dzaniu (1998), doktor habilitowany w dziedzinie nauk spo\u0142ecznych w dyscyplinie nauki o zarz\u0105dzaniu i jako\u015bci (2022); pracuje na stanowisku profesora uczelni w grupie pracownik\u00f3w badawczo-dydaktycznych; cz\u0142onek Polskiego Naukowego Towarzystwa Marketingu; certyfikowany Tutor I Stopnia<\/p><\/blockquote><p><strong>Obszary badawcze:<\/strong> marketing, zarz\u0105dzanie marketingiem, kontrola marketingu, zachowania konsument\u00f3w, wsp\u00f3\u0142czesne koncepcje marketingu<\/p><p><strong>Dorobek naukowy:<\/strong> autor ponad 100 publikacji (monografia, rozdzia\u0142y w monografiach, artyku\u0142y w czasopismach drukowanych i elektronicznych, redakcje) z zakresu marketingu i zarz\u0105dzania, wydanych w Polsce, pa\u0144stwach europejskich, Stanach Zjednoczonych; wsp\u00f3\u0142uczestnik zespo\u0142u Katedry Marketingu UEK (wcze\u015bniej Akademii Ekonomicznej) w realizacji kilkunastu projekt\u00f3w naukowo-badawczych, autor analiz i raport\u00f3w z bada\u0144 po\u015bwi\u0119conych r\u00f3\u017cnym problemom z obszaru zarz\u0105dzania marketingiem<\/p><p><strong>Aktywno\u015b\u0107 dydaktyczna:<\/strong> wyk\u0142adowca zagadnie\u0144 zwi\u0105zanych z marketingiem na poziomie studi\u00f3w licencjackich, magisterskich i podyplomowych w UEK oraz wielu polskich uczelniach publicznych i niepublicznych; promotor kilkuset prac dyplomowych (licencjackich, magisterskich, podyplomowych)<\/p><p><strong><span style=\"color: #008000\">Prywatnie: m\u0105\u017c i ojciec; domator; aktywny ch\u00f3rzysta i tenisista.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>hadrianp@uek.krakow.pl (+48) 12 293 52 73 Sprawd\u017a konsultacje Pawilon A, pok. 207 Publikacje w bazie \u201eDorobek\u201d \u00bb ORCID 0000-0003-0922-920X Doktor nauk ekonomicznych w dyscyplinie nauk o zarz\u0105dzaniu (1998), doktor habilitowany w dziedzinie nauk spo\u0142ecznych w dyscyplinie nauki o zarz\u0105dzaniu i jako\u015bci (2022); pracuje na stanowisku profesora uczelni w grupie pracownik\u00f3w badawczo-dydaktycznych; cz\u0142onek Polskiego Naukowego Towarzystwa Marketingu; certyfikowany Tutor I Stopnia Obszary badawcze: marketing, zarz\u0105dzanie marketingiem, kontrola marketingu, zachowania konsument\u00f3w, wsp\u00f3\u0142czesne koncepcje marketingu Dorobek naukowy: autor ponad 100 publikacji (monografia, rozdzia\u0142y w monografiach, artyku\u0142y w czasopismach drukowanych i elektronicznych, redakcje) z zakresu marketingu i zarz\u0105dzania, wydanych w Polsce, pa\u0144stwach europejskich, Stanach Zjednoczonych; wsp\u00f3\u0142uczestnik zespo\u0142u Katedry Marketingu UEK (wcze\u015bniej Akademii Ekonomicznej) w realizacji kilkunastu projekt\u00f3w naukowo-badawczych, autor analiz i raport\u00f3w z bada\u0144 po\u015bwi\u0119conych r\u00f3\u017cnym problemom z obszaru zarz\u0105dzania marketingiem Aktywno\u015b\u0107 dydaktyczna: wyk\u0142adowca zagadnie\u0144 zwi\u0105zanych z marketingiem na poziomie studi\u00f3w licencjackich, magisterskich i podyplomowych w UEK oraz wielu polskich uczelniach publicznych i niepublicznych; promotor kilkuset prac dyplomowych (licencjackich, magisterskich, podyplomowych) Prywatnie: m\u0105\u017c i ojciec; domator; aktywny ch\u00f3rzysta i tenisista.<\/p>\n","protected":false},"author":27,"featured_media":3204,"parent":0,"menu_order":0,"template":"elementor_header_footer","format":"standard","meta":{"_eb_attr":""},"tags":[],"kategoria-pracownicy":[124],"class_list":["post-1665","pracownicy","type-pracownicy","status-publish","format-standard","has-post-thumbnail","hentry","kategoria-pracownicy-pracownicy"],"_links":{"self":[{"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/pracownicy\/1665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/pracownicy"}],"about":[{"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/types\/pracownicy"}],"author":[{"embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/users\/27"}],"version-history":[{"count":24,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/pracownicy\/1665\/revisions"}],"predecessor-version":[{"id":3785,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/pracownicy\/1665\/revisions\/3785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/media\/3204"}],"wp:attachment":[{"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/media?parent=1665"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/tags?post=1665"},{"taxonomy":"kategoria-pracownicy","embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/kategoria-pracownicy?post=1665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}