{"id":2651,"date":"2023-05-10T04:15:55","date_gmt":"2023-05-10T02:15:55","guid":{"rendered":"https:\/\/iz.uek.krakow.pl\/km\/?post_type=pracownicy&#038;p=2651"},"modified":"2025-07-16T14:14:12","modified_gmt":"2025-07-16T12:14:12","slug":"mgr-lukasz-spendel-2","status":"publish","type":"pracownicy","link":"https:\/\/iz.uek.krakow.pl\/km\/en\/pracownicy\/mgr-lukasz-spendel-2\/","title":{"rendered":"mgr \u0141ukasz Spendel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2651\" class=\"elementor elementor-2651\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3b9614d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b9614d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;_id&quot;:&quot;80d470e&quot;,&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_laptop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet_extra&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile_extra&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:0,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7901abea\" data-id=\"7901abea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-525ca7f7 elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"525ca7f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:spendell@uek.krakow.pl\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">spendell@uek.krakow.pl<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:(+48)%2012%20293%2052%2023\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">(+48) 12 293 52 23<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/e-uczelnia.uek.krakow.pl\/course\/view.php?id=22386\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-comments\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Consulting hours<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-map-marker-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Building A, room 206<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d84377 elementor-widget elementor-widget-spacer\" data-id=\"20d84377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40095c65 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"40095c65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/drd.uek.krakow.pl\/employee\/6642\" target=\"_blank\" tabindex=\"-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"420\" height=\"445\" src=\"https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/publikacje-dorobek.png\" class=\"elementor-animation-pulse attachment-full size-full wp-image-186\" alt=\"\" srcset=\"https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/publikacje-dorobek.png 420w, https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/publikacje-dorobek-283x300.png 283w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/drd.uek.krakow.pl\/employee\/6642\" target=\"_blank\">Publications in the database \u201eDRD\u201d  \u00bb<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b18df31 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"6b18df31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/orcid.org\/0000-0002-8163-5678\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/ORCID-icon.png\" class=\"elementor-animation-pulse attachment-full size-full wp-image-187\" alt=\"\" srcset=\"https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/ORCID-icon.png 100w, https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/ORCID-icon-75x75.png 75w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/orcid.org\/0000-0002-8163-5678\" target=\"_blank\">ORCID 0000-0002-8163-5678<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5910100c\" data-id=\"5910100c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c9b68cd\" data-id=\"c9b68cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73235f3d elementor-widget elementor-widget-text-editor\" data-id=\"73235f3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>Assistant Professor in the Department of Marketing<\/p><\/blockquote><p>Graduate of Marketing and Market Communication and Tourism and Recreation at the Cracow University of Economics. In his professional life, he explores theory inspired by business practice, analysing the secrets of consumer behaviour on the purchase path. She uses the knowledge she has acquired in teaching as well as in research activities, resulting in scientific publications and participation in conferences. She specialises in issues related to e-commerce and building buyer loyalty in an omnichannel environment. She believes that digital transformation is an inherent part of social life, and that modern marketing communications must flexibly adapt to the ongoing changes in order to meet the expectations and needs of the audience. As such, she strives to continually improve her competences in this area by tracking and analysing trends and putting her observations into practice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>spendell@uek.krakow.pl (+48) 12 293 52 23 Consulting hours Building A, room 206 Publications in the database \u201eDRD\u201d \u00bb ORCID 0000-0002-8163-5678 Assistant Professor in the Department of Marketing Graduate of Marketing and Market Communication and Tourism and Recreation at the Cracow University of Economics. In his professional life, he explores theory inspired by business practice, analysing the secrets of consumer behaviour on the purchase path. She uses the knowledge she has acquired in teaching as well as in research activities, resulting in scientific publications and participation in conferences. She specialises in issues related to e-commerce and building buyer loyalty in an omnichannel environment. She believes that digital transformation is an inherent part of social life, and that modern marketing communications must flexibly adapt to the ongoing changes in order to meet the expectations and needs of the audience. As such, she strives to continually improve her competences in this area by tracking and analysing trends and putting her observations into practice.<\/p>\n","protected":false},"author":27,"featured_media":3213,"parent":0,"menu_order":0,"template":"elementor_header_footer","format":"standard","meta":{"_eb_attr":""},"tags":[],"kategoria-pracownicy":[126],"class_list":["post-2651","pracownicy","type-pracownicy","status-publish","format-standard","has-post-thumbnail","hentry","kategoria-pracownicy-employees"],"_links":{"self":[{"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/pracownicy\/2651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/pracownicy"}],"about":[{"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/types\/pracownicy"}],"author":[{"embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/users\/27"}],"version-history":[{"count":10,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/pracownicy\/2651\/revisions"}],"predecessor-version":[{"id":3868,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/pracownicy\/2651\/revisions\/3868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/media\/3213"}],"wp:attachment":[{"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/media?parent=2651"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/tags?post=2651"},{"taxonomy":"kategoria-pracownicy","embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/kategoria-pracownicy?post=2651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}