{"id":2662,"date":"2023-05-10T04:30:51","date_gmt":"2023-05-10T02:30:51","guid":{"rendered":"https:\/\/iz.uek.krakow.pl\/km\/?post_type=pracownicy&#038;p=2662"},"modified":"2025-07-15T12:36:34","modified_gmt":"2025-07-15T10:36:34","slug":"mgr-joanna-sobura-2","status":"publish","type":"pracownicy","link":"https:\/\/iz.uek.krakow.pl\/km\/en\/pracownicy\/mgr-joanna-sobura-2\/","title":{"rendered":"mgr Joanna Sobura"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2662\" class=\"elementor elementor-2662\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3b9614d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b9614d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;_id&quot;:&quot;80d470e&quot;,&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_laptop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet_extra&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile_extra&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:0,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7901abea\" data-id=\"7901abea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-525ca7f7 elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"525ca7f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:soburaj@uek.krakow.pl\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">soburaj@uek.krakow.pl<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:(+48)%2012%20293%2052%2023\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">(+48) 12 293 52 23<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/e-uczelnia.uek.krakow.pl\/course\/view.php?id=9946\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-comments\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Consulting hours<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-map-marker-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Building A, room 206<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d84377 elementor-widget elementor-widget-spacer\" data-id=\"20d84377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40095c65 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"40095c65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/drd.uek.krakow.pl\/employee\/6395\" target=\"_blank\" tabindex=\"-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"420\" height=\"445\" src=\"https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/publikacje-dorobek.png\" class=\"elementor-animation-pulse attachment-full size-full wp-image-186\" alt=\"\" srcset=\"https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/publikacje-dorobek.png 420w, https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/publikacje-dorobek-283x300.png 283w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/drd.uek.krakow.pl\/employee\/6395\" target=\"_blank\">Publications in the database \u201eDRD\u201d  \u00bb<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b18df31 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"6b18df31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/orcid.org\/0000-0002-0001-2939\" tabindex=\"-1\"><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/ORCID-icon.png\" class=\"elementor-animation-pulse attachment-full size-full wp-image-187\" alt=\"\" srcset=\"https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/ORCID-icon.png 100w, https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/ORCID-icon-75x75.png 75w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/orcid.org\/0000-0002-0001-2939\">ORCID 0000-0002-0001-2939<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5910100c\" data-id=\"5910100c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c9b68cd\" data-id=\"c9b68cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73235f3d elementor-widget elementor-widget-text-editor\" data-id=\"73235f3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><strong><span style=\"color: #008000\">Supervisor of student placements<\/span><br \/><\/strong>Assistant in the Department of Marketing<\/blockquote><p>Graduate of Marketing and Market Communication at the Cracow University of Economics. Since 2019, she has been working as an assistant in the research and teaching staff group at the Cracow University of Economics. Since 2021, she has been a lecturer at the Krakow Business School.<\/p><p>In her academic work, she addresses issues related to marketing communication and social media marketing. In her previous publications, she has analysed in detail the phenomena of influencer marketing and celebrity endorsement, as well as identified their interrelationships.<\/p><p>Joanna Sobura, MA, teaches at the undergraduate, graduate and postgraduate levels. Among the classes she teaches are subjects such as:<\/p><ul><li>Marketing Communication<\/li><li>E-commerce Models and Strategies<\/li><li>Entrepreneurship on the Internet<\/li><li>Digital Marketing<\/li><\/ul><p>Research Interests:<\/p><ul><li>Marketing Communication,<\/li><li>Internet Marketing,<\/li><li>Social Media.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>soburaj@uek.krakow.pl (+48) 12 293 52 23 Consulting hours Building A, room 206 Publications in the database \u201eDRD\u201d \u00bb ORCID 0000-0002-0001-2939 Supervisor of student placementsAssistant in the Department of Marketing Graduate of Marketing and Market Communication at the Cracow University of Economics. Since 2019, she has been working as an assistant in the research and teaching staff group at the Cracow University of Economics. Since 2021, she has been a lecturer at the Krakow Business School. In her academic work, she addresses issues related to marketing communication and social media marketing. In her previous publications, she has analysed in detail the phenomena of influencer marketing and celebrity endorsement, as well as identified their interrelationships. Joanna Sobura, MA, teaches at the undergraduate, graduate and postgraduate levels. Among the classes she teaches are subjects such as: Marketing Communication E-commerce Models and Strategies Entrepreneurship on the Internet Digital Marketing Research Interests: Marketing Communication, Internet Marketing, Social Media.<\/p>\n","protected":false},"author":27,"featured_media":3210,"parent":0,"menu_order":0,"template":"elementor_header_footer","format":"standard","meta":{"_eb_attr":""},"tags":[],"kategoria-pracownicy":[126],"class_list":["post-2662","pracownicy","type-pracownicy","status-publish","format-standard","has-post-thumbnail","hentry","kategoria-pracownicy-employees"],"_links":{"self":[{"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/pracownicy\/2662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/pracownicy"}],"about":[{"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/types\/pracownicy"}],"author":[{"embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/users\/27"}],"version-history":[{"count":16,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/pracownicy\/2662\/revisions"}],"predecessor-version":[{"id":3840,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/pracownicy\/2662\/revisions\/3840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/media\/3210"}],"wp:attachment":[{"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/media?parent=2662"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/tags?post=2662"},{"taxonomy":"kategoria-pracownicy","embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/kategoria-pracownicy?post=2662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}