{"id":2732,"date":"2023-05-09T03:30:00","date_gmt":"2023-05-09T01:30:00","guid":{"rendered":"https:\/\/iz.uek.krakow.pl\/km\/?post_type=pracownicy&#038;p=2732"},"modified":"2026-09-30T16:11:36","modified_gmt":"2026-09-30T14:11:36","slug":"dr-hab-agnieszka-zbikowska-prof-uek-2","status":"publish","type":"pracownicy","link":"https:\/\/iz.uek.krakow.pl\/km\/en\/pracownicy\/dr-hab-agnieszka-zbikowska-prof-uek-2\/","title":{"rendered":"dr hab. Agnieszka \u017bbikowska, prof. UEK"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2732\" class=\"elementor elementor-2732\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3b9614d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b9614d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;_id&quot;:&quot;80d470e&quot;,&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_laptop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet_extra&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile_extra&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:0,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7901abea\" data-id=\"7901abea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-525ca7f7 elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"525ca7f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:zbikowsk@uek.krakow.pl\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">zbikowsk@uek.krakow.pl<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:(+48)%2012%20293%2051%2052\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">(+48) 12 293 51 52<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/e-uczelnia.uek.krakow.pl\/course\/view.php?id=140\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-comments\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Consulting hours<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-map-marker-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Building A, room 203<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d84377 elementor-widget elementor-widget-spacer\" data-id=\"20d84377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40095c65 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"40095c65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/drd.uek.krakow.pl\/employee\/761\" target=\"_blank\" tabindex=\"-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"420\" height=\"445\" src=\"https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/publikacje-dorobek.png\" class=\"elementor-animation-pulse attachment-full size-full wp-image-186\" alt=\"\" srcset=\"https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/publikacje-dorobek.png 420w, https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/publikacje-dorobek-283x300.png 283w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/drd.uek.krakow.pl\/employee\/761\" target=\"_blank\">Publications in the database \u201eDorobek\u201d  \u00bb<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b18df31 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"6b18df31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/orcid.org\/0000-0003-4216-1817\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/ORCID-icon.png\" class=\"elementor-animation-pulse attachment-full size-full wp-image-187\" alt=\"\" srcset=\"https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/ORCID-icon.png 100w, https:\/\/iz.uek.krakow.pl\/km\/wp-content\/uploads\/sites\/6\/2023\/02\/ORCID-icon-75x75.png 75w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/orcid.org\/0000-0003-4216-1817\" target=\"_blank\">ORCID 0000-0003-4216-1817<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5910100c\" data-id=\"5910100c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c9b68cd\" data-id=\"c9b68cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73235f3d elementor-widget elementor-widget-text-editor\" data-id=\"73235f3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>Doctor of economics, professor at the University. Since April 1, 2024, she has been the head of the Department of Marketing.<\/p><\/blockquote><p>Prof. UEK Ph.D. Agnieszka \u017bbikowska has been a research and teaching employee of the University of Economics in Krakow since April 1, 1998.<\/p><p>In his scientific work, she focuses mainly on the following issues: public relations and international marketing. She is the author or co-author of approximately 100 scientific publications &#8211; articles in peer-reviewed journals and monographs, including:<\/p><ul><li>Chlipa\u0142a P., \u017bbikowska A., (2022), <em>Konsumpcja w czasach pandemii: jak kryzys spowodowany pandemi\u0105 COVID-19 zmieni\u0142 zachowania konsument\u00f3w?<\/em>, Warszawa : Polskie Wydawnictwo Ekonomiczne.<\/li><li>\u017bbikowska A., (2017), <em>Kultura \u2013 uwarunkowania zarz\u0105dzania przedsi\u0119biorstwem mi\u0119dzynarodowym<\/em>. [W:] Wiktor J. (red.), Zarz\u0105dzanie przedsi\u0119biorstwem mi\u0119dzynarodowym : integracja r\u00f3\u017cnorodno\u015bci, Warszawa: Wydawnictwo C.H. Beck, s. 63-97.<\/li><li>\u017bbikowska A., (2012), <em>Eksport jako forma internacjonalizacji polskich przedsi\u0119biorstw: uwarunkowania i strategie<\/em>, Krak\u00f3w: Polskie Towarzystwo Ekonomiczne.<\/li><li>Potocki A., Winkler R., \u017bbikowska A., (2011), <em>Komunikowanie w organizacjach gospodarczych<\/em>, Warszawa: Difin.<\/li><li>Wiktor J., Oczkowska R., \u017bbikowska A., (2008), <em>Marketing mi\u0119dzynarodowy: zarys problematyki<\/em>, Warszawa: Polskie Wydawnictwo Ekonomiczne.<\/li><li>\u017bbikowska A., (2005), <em>Public relations: strategie firm mi\u0119dzynarodowych w Polsce<\/em>, Warszawa: Polskie Wydawnictwo Ekonomiczne.<\/li><\/ul><p>She conducts classes for first-, second- and third-cycle students as well as for postgraduate and MBA students. For several years, she was the head of postgraduate studies in Public Relations. She is a certified academic tutor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>zbikowsk@uek.krakow.pl (+48) 12 293 51 52 Consulting hours Building A, room 203 Publications in the database \u201eDorobek\u201d \u00bb ORCID 0000-0003-4216-1817 Doctor of economics, professor at the University. Since April 1, 2024, she has been the head of the Department of Marketing. Prof. UEK Ph.D. Agnieszka \u017bbikowska has been a research and teaching employee of the University of Economics in Krakow since April 1, 1998. In his scientific work, she focuses mainly on the following issues: public relations and international marketing. She is the author or co-author of approximately 100 scientific publications &#8211; articles in peer-reviewed journals and monographs, including: Chlipa\u0142a P., \u017bbikowska A., (2022), Konsumpcja w czasach pandemii: jak kryzys spowodowany pandemi\u0105 COVID-19 zmieni\u0142 zachowania konsument\u00f3w?, Warszawa : Polskie Wydawnictwo Ekonomiczne. \u017bbikowska A., (2017), Kultura \u2013 uwarunkowania zarz\u0105dzania przedsi\u0119biorstwem mi\u0119dzynarodowym. [W:] Wiktor J. (red.), Zarz\u0105dzanie przedsi\u0119biorstwem mi\u0119dzynarodowym : integracja r\u00f3\u017cnorodno\u015bci, Warszawa: Wydawnictwo C.H. Beck, s. 63-97. \u017bbikowska A., (2012), Eksport jako forma internacjonalizacji polskich przedsi\u0119biorstw: uwarunkowania i strategie, Krak\u00f3w: Polskie Towarzystwo Ekonomiczne. Potocki A., Winkler R., \u017bbikowska A., (2011), Komunikowanie w organizacjach gospodarczych, Warszawa: Difin. Wiktor J., Oczkowska R., \u017bbikowska A., (2008), Marketing mi\u0119dzynarodowy: zarys problematyki, Warszawa: Polskie Wydawnictwo Ekonomiczne. \u017bbikowska A., (2005), Public relations: strategie firm mi\u0119dzynarodowych w Polsce, Warszawa: Polskie Wydawnictwo Ekonomiczne. She conducts classes for first-, second- and third-cycle students as well as for postgraduate and MBA students. For several years, she was the head of postgraduate studies in Public Relations. She is a certified academic tutor.<\/p>\n","protected":false},"author":27,"featured_media":3218,"parent":0,"menu_order":0,"template":"elementor_header_footer","format":"standard","meta":{"_eb_attr":""},"tags":[],"kategoria-pracownicy":[126],"class_list":["post-2732","pracownicy","type-pracownicy","status-publish","format-standard","has-post-thumbnail","hentry","kategoria-pracownicy-employees"],"_links":{"self":[{"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/pracownicy\/2732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/pracownicy"}],"about":[{"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/types\/pracownicy"}],"author":[{"embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/users\/27"}],"version-history":[{"count":16,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/pracownicy\/2732\/revisions"}],"predecessor-version":[{"id":3767,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/pracownicy\/2732\/revisions\/3767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/media\/3218"}],"wp:attachment":[{"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/media?parent=2732"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/tags?post=2732"},{"taxonomy":"kategoria-pracownicy","embeddable":true,"href":"https:\/\/iz.uek.krakow.pl\/km\/wp-json\/wp\/v2\/kategoria-pracownicy?post=2732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}