Associate Professor, Agata Niemczyk, PhD, DSc
Field of Social Sciences; Scientific Discipline: Management and Quality Sciences; Economics and Finance.
Employed at the Department of Tourism at the Cracow University of Economics since 2007 (previously at the Department of Consumption at the Cracow University of Economics), currently holding the position of Associate Professor.
Research Interests:
Leisure industries, cultural tourism, business tourism, tourism economics, the impact of tourism on the economy, tourism marketing, territorial marketing, generational tourism; consumption and market behavior of buyers in various industries; sharing economy; collaborative consumption; experience economy; new trends in tourism; information society; household incomes, standard of living; household consumption in Poland and other countries; information society; marketing in enterprises.
Scientific Activity and Other Roles:
Author and co-author of over 200 publications in the fields of consumption economics, tourism economics, tourism marketing, and territorial marketing, repeatedly awarded for achievements in science and organization.
- Member of the Expert Team within the project “Sectoral Council for Competences in Tourism” No. POWR.02.12.00-00-0010/16, PART. PFR Group (since 2019).
- Member of the FUEK team researching the meetings industry in Krakow (since 2009).
- Member of the expert team for the international project “Managing the Meetings Industry in Krakow: Assessing and Monitoring the Economic Impact of the Meetings Industry on Krakow’s Economy Using Best Practices from Switzerland” (2012-2014).
- Since 2016, member of the Expert Team for Krakow Tourism, studying the impact of tourism and the meetings industry on Krakow’s economy.
- Author of an expertise on tourism for the project “ECO Zakopane Smart City” prepared for the Zakopane City Office as part of the Zakopane City Development Strategy for 2016-2026 (2016).
- Member and leader of the expert team (2011) for the project “Krakow – A City of Meetings: In the Opinion of European Tourism Experts,” commissioned by the Krakow Convention Bureau, City of Krakow.
- Project leader for “Museum and Business Tourism Organizers Partnership: A 21st Century Challenge” within the project “Museum Products in Selected Cities Worldwide – Promoting the Museum Route in Europe,” realized for the Krakow City Tourism Marketing Bureau (2010).
- Expert lectures at the Tatra Economic Forum (2015-2017).
- Expert lectures, including “Marketing in Business Tourism” for the European Academy of Conference and Congress Organizers and Planners, held during the Polish Presidency of the European Union (2011) and “Marketing of Cultural Institutions – 21st Century Challenges” at the conference “Museums, Theaters, and Historic Sites as Business Meeting Venues – Challenges and Benefits” organized by the City of Krakow, Krakow Convention Bureau, and the “Conferences and Congresses in Poland” Association (2012).
- Member of the Board of the Discipline of Management and Quality Sciences at the Cracow University of Economics.
- Member of the Institute Team for the Nostrification of Foreign Academic Degrees; Institute of Management, Cracow University of Economics.
- Member of the Institute Team for the Nostrification of Foreign Higher Education Diplomas; Institute of Management, Cracow University of Economics.
- Member of the Institute Program and Didactic Team for the Tourism and Recreation Program, Modern Business Management Program, and Quantitative Methods in Contemporary Management Program; Institute of Management, Cracow University of Economics.
- Expert for the Polish Accreditation Commission (PKA) for the Social Sciences team in the field of economics and management sciences.
- Expert for the Polish Tourism Association.
- Co-author of over 15 university research projects, 4 of which she managed.
- Member of the Editorial Board of the scientific journal Studia Ekonomiczne. Gospodarka-Społeczeństwo-Środowisko, published by the State Higher Vocational School in Nowy Sącz, since 2017.
- Reviewer of articles submitted to national and international journals, such as Tourism Management, Economic & Sociology, Journal of International Studies, Folia Turistica, Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, Journal of Hospitality Management and Tourism, Entrepreneurship and Management, Economic Problems of Tourism, African Journal of Agricultural Research, Studia i Prace Wydziału Nauk Ekonomicznych i Zarządzania, Handel Wewnętrzny, Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, Prace Naukowe Uniwersytetu Ekonomicznego w Katowicach.
- Editorial reviewer.
- Reviewer of doctoral dissertations.
- Reviewer of research projects for the National Science Centre (NCN).
Teaching Activity:
Experience in teaching courses in tourism, consumer behavior in the tourism market, management of territorial units, marketing, market research, and macroeconomics.
Supervisor of doctoral, master’s, and bachelor’s theses.
Reviewer of doctoral, master’s, and bachelor’s theses.
