Associate professor Agata Niemczyk, PhD

Prof. UEK, PhD, DSc
Field: Social Sciences
Academic discipline: Management and Quality Studies; Economics and Finance
Position: University Professor at the Department of Tourism

Research Interests

• Consumer behavior in various market sectors (e.g., tourism, apparel, culture, etc.)

• Tourism economics

• Tourism marketing

• Place marketing

• Cultural tourism

• Business tourism

• Silver economy

• Womenomics

• Green entrepreneurship

• Sustainable development

Scientific Activity

• Author and co-author of over 250 publications in the fields of consumer economics, tourism economics, tourism marketing, place marketing, cultural marketing, silver economy, womenomics, sharing economy, sustainable development, and green entrepreneurship.

Membership in Scientific Organizations

• Member of the Discipline Council for Management and Quality Sciences at Cracow University of Economics (since 2014)

• Member of the Institute of Management Council at Cracow University of Economics (since 2024)

• Expert of the Polish Accreditation Committee in the fields of Management and Quality Sciences as well as Economics and Finance (since 2016 – present)

• Member of the Polish Economic Society (PTE) and the Regional Studies Association (RSA)

Other Scientific Experience

• Reviewer for national and international journals

• Publishing reviewer

• Reviewer of research projects for the National Science Centre (NCN)

• Co-author and coordinator of university research projects

• Academic teaching and research internships abroad

Expert Lectures, Consulting, and Research Projects – Cooperation with External Stakeholders

• Co-author of reports prepared within Erasmus+ projects for the Institute for Research and Innovation in Education (INBIE), including:

  • Situated Learning Methodology: Elders learning English for Europe (2022)

  • Adult Social Inclusion in a Digital Environment: Exchange of Good Practices (2021)

  • Adult Social Inclusion in a Digital Environment: Digital Social Inclusion (2021)

  • Best Practice Manual: Digital Competences Necessary for Developing ICT-Based Social Inclusion Initiatives/Services (2021)

• Member of the expert team for the Sectoral Council for Competence in Tourism, project no. POWR.02.12.00-00-0010/16, PART. PFR Group (2019)

• Member of the Krakow/Małopolska Tourism Experts Team, conducting research on:

  • Krakow meetings industry (since 2009)

  • The impact of the meetings industry on Krakow’s economy (2014, 2017)

  • The impact of tourism on Krakow’s economy (2016)

  • Krakow’s tourism industry during the COVID-19 pandemic (2021, reports published in 2022)

  • The tourism sector in Małopolska during and after the pandemic (2021–2024)
    Expertise prepared for the Małopolska Tourist Organization, City of Krakow, and Marshal Office of Małopolska Region

• Author of the Tourism Marketing Communication Plan for the Małopolska Region for 2025–2030 (2023), commissioned by the Marshal Office of the Małopolska Region, Department of Tourism

• Expert report on tourism for the City of Zakopane’s project ECO Zakopane Smart City, developed as part of the Zakopane City Development Strategy for 2016–2026 (2016)

• Cooperation with the Tatra Chamber of Commerce: lectures (2015–2017), participation in panels (2022, 2024)

Other Academic and Teaching Experience

• Mentor in the 2nd edition of the Science-up program, 2024

• Level I tutor certification, 2021

• Scientific supervisor in the Government of Poland Scholarship Program for Young Scientists (2019/2020)

• Co-organizer and moderator of student scientific sessions (poster and oral presentations) at the International Scientific Conference of the College of Management and Quality Sciences of the Cracow University of Economics (2020–2025)

  • Resulting in scientific monographs and e-books. More information: https://cmq.uek.krakow.pl/

• Numerous trainings in innovative teaching methods

• Repeatedly awarded for individual and team achievements in scientific and organizational fields

Teaching

• Experience in teaching courses in:

  • Macroeconomics

  • Marketing

  • Market research

  • Consumer behavior in the tourism market

  • Territorial unit management

  • Sharing economy

• Supervisor of doctoral dissertations, master’s and bachelor’s theses in the field of tourism

• Reviewer of doctoral dissertations, master’s and bachelor’s theses

Let me know if you’d like a shorter version, CV-style formatting, or assistance with preparing this for a website or publication.