Magdalena Prorok, MA

If knowledge were the currency of the future, Magdalena Prorok would be its central bank. Founder of the Knowledge Transfer Foundation FUERTE, researcher and academic lecturer who makes innovation and entrepreneurship more accessible.

With over 50 scientific publications under her belt and experience in international research projects, Magdalena knows how to combine science with business so that it does not end in a spectacular fiasco (see: startups without a business model).

As an academic lecturer, she teaches about entrepreneurship, startup incubation, organizational behavior and knowledge management – ​​everything that is missing in the standard textbook “How to manage professional life”. She mentors future entrepreneurs by cooperating within incubation programs, and also acts as an entrepreneur, because who said that scientists cannot have a flair for business?

As a scientist at the University of Economics in Krakow, she analyzes resources, knowledge transfer processes, organizational behavior, and knowledge transfer – all that is invisible, but without which no company operates. Her mission? To arm people with the ability to transfer knowledge because, as we know, without a good strategy and information, even the best idea will remain just… an idea.