dr hab. Joanna Białynicka-Birula, prof. UEK

Research interests:

1. Cultural economics, art economics, art market, value in art, prices of artworks and factors influencing them, international trade in art, the economic dimension of artistic creation, protection of cultural assets and national heritage.
2. Auctions as market institutions, auction pricing techniques, auction models, auction pricing, auction participant behavior, psychological and sociological foundations of economic behavior.
3. Market analysis, market research, marketing research, quantitative methods in market and marketing research, multidimensional statistical analysis, network analysis, use of statistical software in market analysis and marketing research.

Lectures:

International Market Analysis, Market Analysis, Consumption and market analysis, Market research, Market analysis, Marketing research, Quantitative methods in marketing.

Monographs:

Białynicka-Birula J. “Aukcje dzieł sztuki na świecie i w Polsce. Tendencje i kierunki rozwoju”, Wydawnictwo Uniwersytetu Ekonomicznego w Krakowie, Kraków 2023.

Białynicka-Birula J. “Międzynarodowy handel dziełami sztuki. Podejście grawitacyjne i sieciowe”, Wydawnictwo Uniwersytetu Ekonomicznego w Krakowie, Kraków 2017.