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Katedra Handlu i Instytucji Rynkowych

Apm

Dr hab. Adriana Paliwoda-Matiolańska, Prof. UEK

Professor at Cracow University of Economics (Department of Commerce and Market Institutions, Institute of Management, College of Management and Quality Sciences). Lecturer, certified tutor, and trainer with international experience (including Vienna University of Economics, Roosevelt University in Chicago, Shanghai Accounting and Finance University, Universidad de Rey Juan Carlos in Madrid, PUCP -Pontificia Universidad Católica del Perú in Lima). Member of the Discipline Council of the College of Management and Quality Sciences and the Equal Treatment Committee at the Krakow University of Economics. Expert evaluator of grants under the EU HORIZON programme. Associate of De Baak Institute from the Netherlands – an international training organisation in leadership, personal development, and entrepreneurship, and the Economic Institute of the Polish Academy of Sciences (PAN). Alumnae of the IESE Business School IFDP 2000 (International Faculty Development Program) and CEEMAN IMTA 2002 (International Management Teaching Academy). Researcher, specialist, and expert in sustainability, corporate social responsibility, and organisational communication. Author of books and publications on management’s social, environmental, and ethical aspects. She adopts a communication-and-stakeholder co-management perspective in her research. An active promoter of ESG, corporate social responsibility, sustainable development, and a promoter of diversity in management practices. An admirer of the fine arts. She tries to combine her scientific activity with supporting the development of culture in Poland, as a consultant to the Museum of Krakow, she was involved in preparing the exhibition “The Machinery of Theatre”. She speaks multiple languages: English, Spanish, and French. She finds balance in mountain hikes, swimming, and playing squash—a passionate explorer of new places and cultures. In quiet moments, she experiments with pencil, brush, and paint.

Subjects taught: Negotiations (Polish); Business Ethics, Corporate Social Responsibility (English); Sustainable development and ESG Reporting (EMBA INE PAN).

Research interests:

  • sustainability/sustainable and sustainable development,
  • ESG (Environmental, Social and Corporate Governance)/
    CSR (Corporate Social Responsibility)/business ethics,
  • stakeholder relations management/co-management
  • organisational communication/marketing communication,
  • communicative institutionalism
  • circular economy and alternative economic development models.