Dr Sebastian Brańka

EDUCATION

PhD in economics in the field of management sciences (Krakow University of Economics – 2016),

MSc in Economics, specialization: International Management (Krakow University of Economics – 2006)

WORKPLACES

Assistant professor at the Department of Retailing and Market Institutions at the University of Economics (since 2008).

CEO of postgraduate studies “Retailing and Sales Management” at the Kraków School of Business UEK (since 2020)

Part-time lecturer at: SWPS University in Warsaw (2019-2023)

SCIENTIFIC PUBLICATIONS, GRANTS, SUPERVISION OF STUDENT DIPLOMAS

In the years 2012–2014, CEO of a research project financed by the National Science Center: (“Determinants of the marketing activity of Polish cities”. Project no.: 2011/03/N/HS4/01581)

Author of one book and numerous articles in journals (indexed, among others, in Scopus , Web of Science Core Collection).

He supervised 9 engineering theses, 10 bachelor’s theses, 5 final theses in postgraduate studies (all at UEK).

Auxiliary supervisor of 2 PhD’s:

· Promoted (as an auxiliary supervisor) together with prof. UEK, dr hab. Agata Niemczyk, one doctor (Mrs. Beata Paliś ), who defended her doctoral thesis entitled “Determinants of the development of shopping tourism in cities”. The defense and awarding of the academic degree took place in 2021 at the University of Economics in Krakow.

· Promoted (as an auxiliary supervisor) together with prof. dr hab. Andrzej Szromnik one doctor (Mrs. Ewa Zadęcka, attorney at law), who defended her doctoral thesis entitled “Possibilities of applying the slow city concept in managing the development of small towns”. The defense and awarding of the academic degree took place in 2024 at the University of Economics in Krakow.

During his student days, he was a scholarship holder of the Socrates -Erasmus program (2004-2005 – at Hochschule Anhalt in Bernburg) and participated in student exchange programmes with ASEM: Academia de Studii Economice a Moldovei in Chișinău (2004).

MEMBERSHIP IN ORGANIZATIONS

Active member of the Polish Scientific Marketing Society. Former Member of the Polish Economic Society.

REVIEWS AND GRANT AWARDING

Reviewer of grant applications at the National Science Center (2017), including the author of 20 individual expert assessments and an active participant in the expert panel making the final decision on financing.

DECORATIONS AND DISTINCTIONS:

Bronze medal for long service.

Multiple winner of the UEK Rector’s awards.

AREAS OF SCIENTIFIC INTEREST:

City marketing. Organization and management of retailing. Innovations in retailing. Sales management. Consumer behavior.

SUBJECTS TAUGHT

Retailing Management (UEK: lecture and exercises in English)

Research Project – BSc diploma supervision (UEK: workshop in English)

Place Marketing (UEK: lecture in English)

Retailing and sales management (UEK: lecture and exercises – in Polish)

Trade in market economy (KSB UEK: postgraduate studies in Polish)

Sales analysis and forecasting (KSB UEK: postgraduate studies in Polish)

Market-oriented business management (KSB UEK: postgraduate in Polish)

Marketing of public services (UEK: lecture in Polish)

Logistical aspects of the Smart City concept (UEK: workshop in Polish)

Warehouse management and inventory control (UEK: lecture in Polish)

Trade – theory and practice (UEK: lecture in Polish)

Market institutions (UEK: lecture and exercises in Polish)

Marketing of cities and regions (UEK: doctoral studies in Polish)

Place Marketing (Marketing of cities and regions) – lecture (SWPS University)

INTERNATIONAL ACTIVITY (selected)

Participation in the project international : DEMINA – Innovation and Continuing Education in Destination Management, Project No. 2020-1-CZ01-KA202-078343, Erasmus Plus program, 2019-2022.

Participation in the international project: Project SCOUT – destination manager for Small Capital Of cULTure , Project No. 2013-1-IT1-LE004-042296, Leonardo da Vinci Partnership Project “Lifelong Learning”, 2013-2015.

Lectures under the Erasmus Plus program: University of Economics in Bratislava (2019)

FOREIGN LANGUAGES

English, German, Spanish, Turkish.

HOBBY

automobiles, downhill skiing, history, DIY.