We are pleased to announce that the bachelor’s thesis titled “Motivational factors influencing Generation Z’s online fast fashion consumption: an empirical analysis”, written by Ms. Lidia Duszyk under the supervision of Prof. Katarzyna Sanak-Kosmowska (Cracow University of Economics), has been awarded 1st place for the best bachelor’s thesis in the 11th edition of the nationwide Prof. Roman Głowacki Competition for the best master’s and bachelor’s theses in the fields of marketing, trade, and consumer studies.
The competition is organized annually by the Polish Scientific Marketing Society. This achievement is a source of pride and a great distinction for both the Author and the Thesis Supervisor. We extend our sincere congratulations and wish both Ladies continued success.
The competition results are available on the PNTM website.
Profiles of the Authors of the awarded theses can be found here.
