Department of Marketing was established in 1992. The Department employs 16 academic teachers. The main areas of scientific activity of the Department’s employees include, among others:

• marketing management,
• marketing strategies of organisations,
• international marketing,
• social marketing,
• internet marketing
• marketing of cultural goods.

Professors, assistant professors and lecturers of the Department are authors of many scientific monographs, textbooks, scripts, articles, reports. These works have been published in Poland and abroad. Among the most recent publications, the following works should be singled out:

• • Social marketing of commercial enterprises, A. Czubała, A. Jonas, H. Wojnarowska, Wydawnictwo Uniwersytetu Ekonomicznego w Krakowie, 2017,
  • Marketing in the 25th anniversary of the market economy in Poland, A. Czubła, P. Hadrian, J.W. Wiktor, PWE, Warsaw 2014,

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• W. Wiktor, Marketing Communication. Models, strategies, forms of communication, Wyd. Naukowe PWN, Warsaw 2013 – the book was awarded 3rd place in the national competition of the best management textbooks, and an earlier edition received the Minister’s award and the distinction of the Committee of Organization and Management Sciences,
• Basics of marketing, ed. A. Czubała, PWE, Warsaw 2012 – a national academic textbook,
• Czubala, A. Jonas, T. Smoleń, J.W. Wiktor, Marketing of Services,Oficyna a Wolters Kluwer business, Warsaw 2012,
• Marketing Strategies of Polish Companies in International Markets (The Marketing Strategies of Polish Companies in International Markets), J.W. Wiktor, P. Chlipała, PWE, Warsaw 2012 – a monograph published in Polish and English.
• The Marketing Strategies of Polish Companies in International Markets.

The Department’s staff participate in national and international conferences. The Department itself also organises conferences and symposia on contemporary marketing issues. Employees are members of the programme boards of a number of scientific journals in the field of marketing at home and abroad. They also act as advisors, prepare expert reports and opinions for companies, courts and other institutions. The Chair cooperates with both Polish and foreign universities of economics. Prof. J.W. Wiktor was the initiator of awarding an honorary doctorate to Professor Philip Kotler of Northwestern University in Chicago, the world’s foremost authority on marketing.

The staff of the Department of Marketing maintain extensive contacts with companies in various sectors, belonging to both small and large business. The contacts result in the possibility of carrying out empirical research, receiving job or internship offers for students, as well as organising Business Academies combining practice with marketing theory.

On the initiative of the Department’s staff, since October 2014 it has been possible to study the unique in Poland course Marketing and Market Communication at the Cracow University of Economics. The studies were launched simultaneously at the bachelor’s and master’s level.
The KolMark Marketing Scientific Circle operates at the Department.