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Doctor of Social Sciences in the discipline of Management and Quality Sciences, Professor at UEK in the Department of Marketing
He is the author of dozens of scientific publications. He has experience in business and research work. He is interested in marketing as a sphere of scientific cognition: marketing research methodology, integration of methodological paths, interpretative approach in research. He is interested in contemporary marketing concepts – how to extract, analyse and evaluate them. Scientifically and didactically, he deals with consumer behaviour, in particular the evolution of behaviour and the determinants shaping it;
He is a passive and active enthusiast of tennis, gardening, and various DIY activities: DIY, fruit and vegetable preserves (solid and liquid).
