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D. in economics, senior lecturer in the Department of Marketing
Dr. Marek Rawski’s research interests are focused on the following issues:
marketing strategies: methodology of creation, internal and external conditions,
territorial marketing: issues of implementation of classical marketing-mix to space,
methodology of strategic analysis of the enterprise: use of portfolio analysis and methods,
strategic reflection
use of strategic marketing concepts in practice.
A full list of publications is available in the Dorobek database.
He teaches the following subjects: fundamentals of marketing, marketing, strategic marketing, marketing strategies, marketing activity planning, marketing management, marketing project management.
