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He is a graduate of the Cracow University of Economics. He started working at the Department of Marketing (as an intern) in his final year of studies. He is currently employed as a adjunct lecturer.
He is the author of several dozen scientific publications, a participant in several research projects, and the supervisor of nearly a hundred theses. During his time at the university, he has served as secretary and member of curriculum and teaching committees for faculties, Rector’s plenipotentiary for the anti-plagiarism system, chairman and member of the organising committee of several conferences.
He was a member of expert panels in the HS4 thematic panel within the framework of competitions for funding research projects announced by the National Science Centre. He is a reviewer of diploma theses in a competition organised by the Polish Marketing Science Association (of which he is a member). He was a member of the Research Council and the Permanent Methodological Team at the Polish Internet Research Company.
His research interests focus on the area of marketing, with particular emphasis on the area of brand and brand image, the psychology of consumer behaviour and new technologies in marketing – primarily the area of internet marketing.
