dr Tomasz Smoleń

Supervisor of student placements.

Teaching fellow at the Department of Marketing in the College of Management Sciences at the Cracow University of Economics.

Employed at the Cracow University of Economics since 1995.

Conducts classes in marketing subjects in Polish and English: among others:

• Basics of marketing,
• Marketing of cultural goods and services,
• Brand management,
• Product strategies,
• Marketing of innovative products – full-time and part-time studies.

He has also lectured on Cultural Marketing for postgraduate students at the Jagiellonian University, the University of Economics in Katowice, as well as at the University of Economics in Prague (Czech Republic) and the University of Fulda (Germany).

Research interests: cultural marketing, branding, product strategies, service marketing.”