mgr Joanna Sobura

Assistant in the Department of Marketing

Graduate of Marketing and Market Communication at the Cracow University of Economics. Since 2019, she has been working as an assistant in the research and teaching staff group at the Cracow University of Economics. Since 2021, she has been a lecturer at the Krakow Business School.

In her academic work, she addresses issues related to marketing communication and social media marketing. In her previous publications, she has analysed in detail the phenomena of influencer marketing and celebrity endorsement, as well as identified their interrelationships.

Joanna Sobura, MA, teaches at the undergraduate, graduate and postgraduate levels. Among the classes she teaches are subjects such as:

• Marketing Communication
• E-commerce Models and Strategies
• Entrepreneurship on the Internet
• Digital Marketing

Research Interests:

• Marketing Communication,
• Internet Marketing,
• Social Media.