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Assistant Professor in the Department of Marketing at the Cracow University of Economics.
Education:
Graduated with a bachelor’s degree in American Studies and Cultural and Media Management, and a master’s degree in American Studies and Social Media in Management from Jagiellonian University.
Professional experience:
She gained her professional experience in the media, where she worked both as a journalist and social media specialist.
Research interests:
Her research interests include topics related to corporate social responsibility and socially engaged marketing, inclusive language in online media, and the phenomena of pinkwashing and queerbaiting in marketing communications.
Non-professional interests:
Spends her free time with her dog, a dachshund named Zola. She enjoys watching sporting events and TV series and shows. She is a fan of Eurovision.
