On 11 June 2026, another edition of the Marketing Universiade was held under the theme “Marketing Communication in a Changing Environment: Challenges and Trends.” The event was held under the honorary patronage of His Magnificence Rector Bernard Ziębicki, PhD habil., Prof. KUE.
As every year, the competition among student teams from three universities, namely the Cracow University of Economics, AGH University of Science and Technology, and the Jagiellonian University, attracted considerable interest. The teams competed in a contest for the best scientific and educational poster.
During the conference, participants had the opportunity to attend a series of highly engaging presentations delivered by invited experts.
- Aleksandra Piwowarska-Marek, MSc, Influencer & Communication Team Lead at Bielenda Group S.A., who discussed influencer marketing;
- Alicja Brzyska, MSc, Marketing Manager at Ryłko, who delivered a presentation on fashion brands in the context of technology and identity.
A short report from the event is available on the Marketing and Market Communication programme’s social media profile.
- Jan W. Wiktor, Full Professor (Department of Marketing, Kracow University of Economics)
- Agnieszka Żbikowska, PhD habil., Prof. KUE (Department of Marketing, Kracow University of Economics)
- Małgorzata Budzanowska-Drzewiecka, PhD habil. (Unit of Standardized Management Systems, Institute of Economics, Finance and Management, Jagiellonian University)
- Anita Proszowska, PhD (Department of Enterprise Management, Faculty of Management, AGH University of Science and Technology)
- Magdalena Dołhasz, PhD, Prof. KUE (Department of Marketing, Kracow University of Economics)
